YENcolla
Section: Packaging
Client: B-UP VIETNAM
Location: HCMC
YENcolla is a brand of B-UP Vietnam LLD, a pioneer in focusing on research, production, and distribution of health and beauty products based on Vietnamese swiftlet bird’s nest ingredients. With a combination of nutritional science, modern technology, and quality ingredients, the brand’s products help nourish endogenously from within the body to improve health and beauty in a sustainable safe way.
YENcolla with the slogan “Let us accompany you on your journey of preservation” is a product line aimed at women that has the effect of reducing dark spots, delaying the aging process, brightening and smoothening the skin.
The Challenge
The dietary supplements market is growing at a high pace in Viet Nam. New players are cutting into the value chain. But at the same time, the visual identities of local brands have not yet made an outstanding look to compete with international brands in lines.
YENcolla has the ambition to conquer the domestic market as well as develop export in the future, they desire to emphasize a clarity brand story with a long-term vision.
Brand Concept
Product photography style
The violet purple and pink tones of the product packaging are highlighted throughout the photos.
The product is the perfect combination of bird’s nest and hydrolyzed collagen to promote “Collagen proliferation under the skin” that helps rejuvenate and nourish the skin from deep within.