SEOSONA
Section: Digital Marketing
Client: SEOSONA LLC
Location: HCMC

Seosona is one of the leading SEO training centers in Vietnam. Seosona’s mission is to support SMEs to reach potential customers through Digital Marketing solutions to help cut costs, grow revenue sustainably, and build an ecosystem for businesses on the Internet environment. They set SEO as the foundation.
Slogan: Share to be shared more

The Challenge

With the ever-evolving trend of the economy and digital marketing, SEO has become a more powerful tool than ever. After 5 years of experience with reputable SEO services and SEO training in Vietnam, Seosona realizes the importance of changing the professional identity in line with the company’s vision and development potential.
The old logo uses the “Google-eye” symbol – a familiar symbol when it comes to SEO services but it did not create a unique identity for the brand’s message.
General colors from Google colors that have not shown the brand identity and personality for Seosona.
The challenge of this Re-branding project was to establish a new modern visual language and brand identity for Seosona while keeping the core values ​​in the spirit of the old logo.

Our Solution

The new logo is a typeface logo that combines the “searching-eye” symbol: modern, friendly, and reliable.
The letter “S” in S-e-o-s-o-n-a becomes the leader, set “SEO” as the central value.
Visual identity implemented on fresh primary colors along with graphic elements is “the way” with curves extending from “S” – “Share to be shared more”.
Understanding strategic positioning of Seosona brand to become the leading SEO training center in Vietnam. We transformed Seosona’s identity into the identity of sharing spirit that builds a positive business culture.