kpm
Section: Finance & Auditing
Client: kpm Auditing & Advisory
Location: HCMC
kpm is a company specializing in providing audit, accounting, tax services, and professional consulting solutions, based in Vietnam.
The Challenge
After five years of operation in the field of auditing, accounting, and financial consulting, kpm Auditing & Advisory company wants to affirm its professionalism with partners and customers through brand identity for convenience in work and enhance brand recognition, and at the same time be consistent with the company’s strategic development direction for the new phase.
When mentioning the image of companies operating in the same domestic field of auditing and finance, most people often think of stereotypes and standards, sometimes partly dry due to the general characteristics of the industry.
In this re-branding, kpm set requirements for NOW when implementing the design needed to highlight the core values of kpm. The logo needed to have the reliability and professionalism of an auditing and accounting company but still have friendliness to demonstrate an open mind in consulting services and solutions for corporate customers’ financial problems.
Our Solution
The kpm logo uses the negative logo technique with the creation of a blue chat bubble icon to express the spirit of a professional team, always listening to problems from within each business, dialogue, and consulting to solve problems. Help customers find suitable financial solutions. The yellow highlight represents an arrow always pointing forward, committed to accompanying customers toward sustainable development and success.
The overall logo has a modern, strong style but still creates a friendly feeling through symmetrically rounded corners and a delicate lowercase font with all the letters “k – p – m” to convey message about service for young start-up customers in kpm’s orientation to expand potential markets.
The graphic elements were developed based on the main idea of the “bubble chat” from the logo. They were combined with the brand color palette to create kpm’s unique identity signal. The flexibility and diversity of these graphic elements make KPM’s brand identity attractive, distinct, and easily recognizable on all platforms, from operational applications and customer gifts to the website.
