KACONS
Section: Construction
Client: Kien An JSC
Location: HCMC
The Challenge
The old logo has a symbol like the character (人) in Chinese that represents deeply meaningful brand essence, also the founder’s business philosophy.
KACONS has approached us on a mission to upgrade this brand’s visual identity: trust, clarity, and green. We were challenged to design a new minimal logo, and modern identity after over 12 years of the operating brand.
Our Solution
From the idea of the meaningful brand name – KIEN AN, the new minimal logo KACONS in wordmark form with 3d twisted letter “A” paired with vibrant orange color creates hidden energy behind the character (人), that implies the growth potential of the brand and how they build future values.
The Pattern
A geometric pattern made through the row arrangement of the letter mark “A” can flexibly convert lines or solid colors in the visual identity system to amplify the main concept.
Kien An Construction Technical Consultant JSC (KACONS) was established in 2007. KACONS specializes in design, supervision, and project management, geological survey of civil & industrial projects.