Fcare
Section: Health Sciences
Client: Fcare
Location: HCMC

FCARE specializes in providing home health care services. With the motto “Health is the most valuable asset of human”, Fcare is committed to bringing satisfaction and trust to customers through the best service and a perfect health care environment.

The Concept

Meaning of the Fcare brand name: F – “Family”: symbolizes the connection and care between the company and customers, as well as between employees in the company. We understand that Fcare wants to become a reliable partner in protecting the health and safety of everyone, so it is necessary to create a friendly, memorable logo with characteristics of the medical industry. Additionally, the spirit of this brand that provides healthcare services have to be particularly concerned with positivity and gentle healthy energy transformation.

Key visual

The brand’s graphic are repeated from the details from Fcare logo. Each key visual represents a meaningful message about Fcare’s own story. The application of graphic elements along with the fresh color palette helps the brand identity system become more lively, relaxing and friendly to the family customer.